Or, call them Indian Blanket or Firewheel, but choose them for color.
Anyone who's seen a midwestern plain or a Texas hillside ablaze with this famous native wildflower never forgets the incredible display. And these perennial hybrids are the ones that will put that wonderful color in your garden.
One of the best things about Gaillardias is their long season of bloom. While an Iris or even a Poppy will give you just a week or two of bloom, a perennial Gaillardia goes on for months. These will be some of your major perennial colormakers. And they're tough, hardy plants, dependably perennial for decades, with increasing clumps every year.