Pale Purple Coneflower

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With slender petals surrounding the central cone, Pale Purple Coneflower offers a charming, showy addition to pollinator-friendly gardens. This native wildflower blooms from early to mid-summer, offering food for bees and birds earlier than most Coneflowers. Though it has a delicate appearance, its deep roots are resilient and drought tolerant, a must-have for native plant enthusiasts! (Echinacea pallida)
Zones 3 - 8
Bee Friendly
Attract Butterflies
Attract Hummingbirds
Attract Birds
Deer Resistant
Multiplies / Naturalizes
Easy To Grow
Low Maintenance
Good For Cut Flowers
Fragrant Flower / Foliage
Light Requirements
Full Sun
Mature Height 24-36" tall , 12-18" wide
Bloom TimeEarly to mid summer

USDA Hardiness Planting Zones

To determine if a plant is sufficiently cold hardy, the USDA created numbered zones indicating winter low temperatures; the lower the zone number the colder the winter.

  • If the coldest winter temperature expected in your area is -15°F (zone 5) then any plants rated zones 3-5 will survive the winter temperatures in your area.
  • If you live in very warm winter areas (zones 9-11) plants with zones 3-4 ratings are not recommended. The lack of freezing winter temperatures do not provide a time for winter dormancy (rest).

Find Your Planting Zone:

Plant Information
(24-36" tall x 12-18" wide) Native to much of the central and eastern US, Pale Purple Coneflower is a must-have flower for meadows and native plantings. Don't let its delicate appearance fool you — this species, like other Echinacea, is hardy, durable, easy to grow, and readily naturalizes to form extensive stands. Its pollinator-friendly flowers bloom from early to mid-summer — an especially important time because nectar and pollen are sometimes scarce until summer flowers reach full bloom. Pale Purple Coneflower is also a host plant for the larvae of the Ottoe-skipper butterfly, a once-common prairie butterfly whose populations are diminishing due to loss of its native prairie habitat. Native Americans used this species in medicinal practices long before the European settlers arrived on the continent. This species blooms slightly ahead of other Purple Coneflowers, so plant both types so you and the pollinators can enjoy a full summer's worth of blooms. The fragrant blooms make lovely cut flowers. Allow some blooms to remain on the plant to form seed heads, which will draw birds from near and far. Plant this deer-resistant beauty in full sun to part shade and well-drained soil. Once established, it will tolerate heat, humidity, and moderate drought. Avoid wet spots, which can lead to root rot. Super-adaptable, it  grows in zones 3-10.
More Information
Associated SKUsAM018935
AM018887 (Plant - 3" Pot)
AM018919 (Tray of 16)
Common Name
Pale Purple Coneflower
Botanical Name
Echinacea pallida
3, 4, 5, 6, 7, 8
Light Requirements
Full Sun
Flower Color
Pink, Purple
Mature Height
24-36" tall
Mature Spread
12-18" wide
Growth Rate
Bloom Time
Early to mid summer
Planting Depth
Crown of plant should rest just at or above the soil surface after watering in.
Narrow lance shaped green foliage.
Soil Type
Average Soil, Clay Soil, Well-Drained Soil
Soil Moisture
Heat, Dry Sites, Salt, Humidity
Bee Friendly, Attract Butterflies, Attract Hummingbirds, Attract Birds, Deer Resistant, Native, Multiplies / Naturalizes, Easy To Grow, Low Maintenance, Good For Cut Flowers, Fragrant Flower / Foliage
Additional Information
Foliage provides food for the Ottoe-skipper larva. Recognized by the Xerces Society for special value to Native Bees. Goldfinches eat the seeds.
Ideal Region
Northeast, Southeast, Midwest, West, Southwest, Pacific Northwest
Planting Time
Neonicotinoid Free
Native To
North America
Ships to Hawaii, Alaska & Canada

No longer available this season.

As soon as your order is placed you will receive a confirmation email. You will receive a second email the day your order ships telling you how it has been sent. Some perennials are shipped as potted plants, some as perennial roots packed in peat.  The ‘Plant Information’ section describes how that item will ship. All perennials and spring-planted bulbs are packaged to withstand shipping and are fully-guaranteed. Please open upon receipt and follow the instructions included.

Perennials and spring-planted bulbs are shipped at the proper planting time for your hardiness zone. Perennial and spring-planted bulb orders will arrive separately from seeds. If your order requires more than one shipment and all items are shipping to the same address, there is no additional shipping charge. See our shipping information page for approximate ship dates and more detailed information. If you have any questions, please call Customer Service toll-free at (877) 309-7333 or contact us by email.

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