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Call this tough, native plant Blazing Star or Gayfeather.

why plant Liatris?

Liatris is one of the great beauties of the American plains, and grows wild all the way from Canada to Mexico, making it a natural favorite for migrating wildlife, such as hummingbirds and butterflies. Today, it's a big favorite of florists for dramatic arrangements. The foliage is grass-like, forming a fountain from which the flower spikes arise. The roots are bulb-like and easy to grow. But remember, this plant is from the wide open spaces. It needs full sun and fast-draining soil. No loamy mush! (We also sell Liatris seeds.)